Archive - Rick Dronkers

Your Data is Expensive. Here’s How to Make It Valuable.

How our 'IMPACT' framework prioritizes pragmatism & why we focus on 'Achievability' first (instead of 'Money').

Nov 5 •

July 2025

The Great Go-to-Market Reset, Part 1: The Funnel is Now a Black Box

The old GTM playbook is broken, and AI is the culprit. But this isn't another doomsday post. It's an honest exploration of what the data is telling us …

Jul 8 •

Rick Dronkers

April 2025

Stop Drowning in Data, Start Making Decisions: Bridging the Data-Decision Disconnect

You have the data. So why are confident decisions still so hard? Inside the 'Data-Decision Disconnect'.

Apr 17 •

Rick Dronkers

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts